ABOUT VIVÈA
At Vivea Fashions, everything started with one simple thought —
"Why can't India have streetwear that feels truly premium?"
We were tired of seeing heavy, well-made clothing only available abroad, while in India, most options felt light, low-quality, or overpriced. So, we decided to change that.
Vivea was born from a passion for craftsmanship, comfort, and culture — to bring India a streetwear label that balances premium quality with honest pricing.
The Craft
Every piece we make begins with the fabric — and we don't compromise there. Our hoodies are made from 100% sustainably sourced cotton, weighing a solid 450 GSM — thick, durable, and built to last. They're soft, structured, and designed to age beautifully, getting better every time you wear them.
Each garment is finished with an acid-wash treatment for that timeless, vintage fade — and detailed with minimal embroidery that adds character and individuality to every piece.
No shortcuts. No mass production. Just honest, considered design.
The Philosophy
We're not chasing fast fashion or short-lived trends.
Vivea stands for quality over quantity, substance over noise.
We build clothes that connect with people — the ones who care about what they wear and why they wear it. Our pieces are unisex, versatile, and rooted in street culture, designed for those who live freely and express themselves unapologetically.
Because to us, a hoodie isn't just a piece of clothing — it's a statement.
A reflection of craft, comfort, and culture — all in one.
The Future
Our journey is just beginning. As Vivea grows, so does our commitment to sustainability, craftsmanship, and community. We're constantly exploring new washes, textures, and ideas — staying true to what we believe in: authenticity, longevity, and good design.
At the heart of it all, one belief remains constant —
Made to Fade. Built to Last.